The Scottish accent is strongly associated with success, hard-work and reliability according to a new poll published today.

More than 46 per cent of those surveyed identified the Scottish accent with success with only the Home Counties and American accents ranking higher.

The Scottish accent also fared well when it came to hard-work and reliability with 53.8 per cent agreeing, second only to the Indian/Asian accent on 54 per cent.

The survey, carried out by executive communications consultancy The Aziz Corporation, also found the worst accent for a ‘top job to be a “working-class” Essex type, similar to that of celebrity Stacey Solomon.  70% of respondents admitted that they might have serious doubts about employing someone who sounded like Ms Solomon in a senior role.

David Beckham’s cockney twangs also failed to impress with 49% believing this accent could present a problem in business.  The next least popular male accent in a senior role belonged to Prince Charles with nearly a third of business leaders admitting they would have second thoughts about employing an executive who sounded like him.

The “best” accents selected from a list were those belonging to Peter Jones (Dragon’s Den) and Clare Balding (Sports Presenter) – whose accents are both hard to place.  This was very closely followed by the Scottish accents of Kirsty Young and former PM Gordon Brown.

More than 40% of respondents associated the Liverpudlian accent with a lack of success, following by the Birmingham accent (33%) and estuary English or cockney (32%).

Around 38% of respondents also identified the Liverpudlian accent with a lack of hard work and reliability – dramatically worse than any other accent.

300 executives completed the survey between 23rd and 30th January 2012.  The findings are largely consistent with a similar survey conducted by The Aziz Corporation six years ago.

The organisation’s Chairman, Professor Khalid Aziz said: “The Scottish accent is well-liked with many positive associations.  This is also consistent with a similar survey we carried out six years ago.”


# Edna Caine 2012-01-31 21:28
Aw, that's rerr, so it is.

Guid tae ken oor "accent" is the maist bra o a o thim.

Eh'm richt chuffed, so eh am.
# Macart 2012-01-31 21:42
At's pure magic so t'is. Mone wul huv a wee chat boot the stet o' the economy n'at. :0D
# Edna Caine 2012-01-31 22:00
See you, see me, see the economy!

Eh ken whit quantitative easing is.

The moarnin efter 6 pints o Guinness an a Vindaloo, at's whit it is.
# Macart 2012-01-31 22:08
Ah wiz gonnae say it wiz in the cludgie. Ye mist o' read ma mind. :0D
# Auld Bob 2012-01-31 22:11
# Macart 2012-01-31 22:14
# markola 2012-01-31 22:17
That's except weegie... aw right in that but! Sorry Am fea Mefil, whoar bananas are bananies ken?
# markola 2012-01-31 22:20
you say banana I say bananie!
# J Wil 2012-01-31 23:50
I just wish they would use more Scottish accents in shopping centre lifts, PA systems and TV news reporting by the RSPB (Scotland).
# Christian_Wright 2012-01-31 23:53
Edna Caine wrote: "See you, see me, see the economy!

Eh ken whit quantitative easing is.

The moarnin efter 6 pints o Guinness an a Vindaloo, at's whit it is."

Funny lines, I shall steal them often.
# Edna Caine 2012-02-01 00:06
Thir's nithin funny aboot that kin o experience!

You're welcome, gey vogie thit ye liked it.
# InfrequentAllele 2012-01-31 23:57
One of the reasons Scottish (and Irish) accents of Standard English are widely used in advertising and other public announcements in England is because English people are not able to tell a Scottish person's social class by their accent.
# chicmac 2012-02-01 15:20
Erm, isn't Essex a Home County? I thought Estuarwhine and Cockney were the Accents of the SE.

If they meant the RP of the middle classes in the SE, then that is pretty much present throughout the UK.
# InfrequentAllele 2012-02-01 15:43
You're right chicmac, RP isn't a geographically based accent. It's a class based accent - although it historically derives from a south eastern English variety. RP is the accent which developed in English private boarding schools.

Working class southern English accents are strongly stigmatised - think of Cockney or West Country accents for example.

Also it's important to distinguish between accent and dialect. Accent refers to pronunciation, dialect refers to the distribution of sounds in words, to vocabulary and to grammar. For example house can be pronounced in a Scottish accent, the diphthong "ou" is pronounced differently in Scottish accents from English accents, whereas hoose is the Scots word. In Scottish accents "ou" starts off from the short "uh" sound in words like "but" and then slides to an "oo" sound, whereas in English accents "ou" starts from a lower "a" sound which is prolonged before sliding into "oo".

Scots dialects are strongly stigmatised, but Scottish Standard English (English pronounced with a Scots accent) is prestigious.
# GrassyKnollington 2012-02-01 15:59
I think it's time for a reprise of Hector Brocklebank and his attempt to deliver Hoggis to Wembley Arena
# freeussoon 2012-02-01 17:12
I wish there wis a like button!
# gus1940 2012-02-02 09:11
Unless, of course, if your name is Goodwin.
# edinburgh quine 2012-02-03 19:13
an interesting report, but an old story. There is more than one Scottish accent, surely. I come from Edinburgh but live in the North East and no more different accents could be imagined. So whilst a recognition is made of the different ways english is spoken south of the border, we are treated as a homogenous mass, as usual.

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