Newly published circulation figures for the Scottish newspaper industry show a worrying level of decline across the sector.
According to the Audit Bureau of Circulation, most Scottish titles experienced a double digit drop in circulation from December 2011 to December last year.

The worst of the Scottish newspapers was the Sunday Mail, 22.1 per cent down going from 352,285 copies to 274,238.  Not far behind was the Sunday Post, with 216,717 copies down to 176,265 representing a drop of 18.7 per cent.

The Scotsman’s Sunday sister – Scotland on Sunday fared little better, an 18.6 per cent fall from 43,369 to 35,312.

The Scottish dailies saw both the Daily Record and the Scottish Sun experience falls in circulation of 8.8 per cent. 

The Record which had a daily circulation of 263,251 on average in December 2011, was at 240,120 last month.  Its rival, the Scottish Sun has gone from 302,823 copies each day to 276,154.

The Scotsman newspaper has seen its circulation fall by 15.5 per cent from 38,159 to 32,063 copies each day.

The Herald and Sunday Herald are no longer counted in the monthly figures following a decision by the group’s owners to re-designate the titles as ‘regional’ and not national.  They will now be part of the sales survey once every six months.


# chicmac 2013-01-14 00:52
Many Moons ago (approx. 500) I was given a Guinness Book of Records for a Christmas or Birthday present, I forget which.

In it, under the section on newspapers, the Sunday Post was listed as being the newspaper with the highest saturation figure in the World with (IIRCC) something like an estimated 3.5 million readers (note not circulation) from a target population of 5 million.

Changed days.

However let's hope Tom Nairn's prediction, that Scotland will not be free till the last minister [religious not political] is strangled with the last copy of the Sunday Post was more proximate than literal.
# call me dave 2013-01-14 01:36
Sunday mail and two others cut the crossword prize money today.
Mail £500 to £200
It all ties in with the figures above

No surprise really
# Roll_On_2011 2013-01-14 03:54
Aye and good riddance to some of them.

One helpful commenter on wings has even worked out the approximate dates of demise for some of the more colourful ones.
# Marian 2013-01-14 21:27
The commentator you mention projects that the Scotsman's demise will occur in 43 months time when their circulation reaches zero but there must be a point before then when their circulation has dropped to a such a level that it is so uneconomic to print and circulate that the plug will be pulled. So the end may be much closer than we think.
# gus1940 2013-01-14 09:43
The last report I saw was Scotsman circulation down to 28,500.
# Dcanmore 2013-01-14 17:33
Yeah, the Scotsman circulation figures include around 3000 plus that's given away free to airlines and ferries. So their actual 'paid for' circulation is around what you say.
# Northesk 2013-01-15 10:50
Despite the widely-known circulation nosedive, The Scotsman stubbornly pursues its pro-unionist one-way ticket to oblivion. The Titanic comes to mind ...
# Dunnichen685 2013-01-15 21:18
I look forward to the day when these so called newspapers are no longer sold in Scotland. Rags like the Telegraph, Express, Mail et al drag the name of our nation through the dirt with there negativity, pessimism , and blatant anti scottish bile. The sooner they go bust the better !

Goodbye and good riddance !


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